07h15 - 08h00 Registration

08h05 - 08h15 Welcome
08h15 - 08h30 Opening address

SESSION !

08h30 - 09h00 Examining How A Traditional Retail Bank Designed And Delivered A Mobile Banking Business Model: An FNB Cellphone Banking Case Study (including Q&A)

09h00 - 09h30 Communication Solutions: On Demand vs Push Messaging (including Q&A)

09h30 - 10h00 The Use of Mobile Banner Ads for Successful Mobile Marketing Campaigns (including Q&A)


10h00 - 10h30 Tea break


SESSION 2

10h30 - 11h00 Mobile Marketing and NGO's (including Q&A)

11h00 - 11h30 Using Mobile Strategies for Successful Events and Conferences (including Q&A)

11h30 - 12h00 Global Overview and the Mobile Internet (including Q&A)


12h00 - 13h00 Lunch


SESSION 3

13h00 - 14h00 KEY NOTE - Step by Step System for Planning and Launching Powerful Mobile Marketing Campaigns to Build Your Business (including Q&A)

14h00 - 14h30 Optimized Mobile Marketing as Part of Integrated Marketing Campaigns: Building Quality Leads™ (including Q&A)

14h30 - 15h00 Mobile Opportunities in Africa: Expansion Strategies (including Q&A)


15h00 - 15h30 Tea break


SESSION 4

15h30 - 16h00 Mobile impact on Social Networks (including Q&A)

16h00 - 16h30 Agency Perspective and Case Studies (including Q&A)

16h30 - 17h00 Why Multichannel Strategies Work (including Q&A)


17h00 - 17h10 Closing address

17h15 - 19h00 Cocktail get together

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